Website Design for Web Brochures and E-Commerce, Website Design Update and Redesign, Search Engine Optimization, Search Engine Marketing, Content Marketing, Email Marketing, Copy Writing, Web Banners, Logo Design
What does that phrase mean to you? Then think about what that phrase can mean for you.
There are 100’s, if not thousands, of search engines on the internet. Small search engines, medium sized search engines, and everything in between.
Most people don’t care which search engine they use as long as they find what they’re looking for. And most people don’t realize that all those thousands of other search engines get their data directly from — guess who?
So taking care in not blowing your relationship and search engine ranking with Google is a priority, or should be, in your search engine marketing strategy.
SEO or Search Engine Optimization Techniques
Do not use black hat SEO techniques to improve your Google ranking. These include hidden text, (text behind images and text the color of the website background) keyword stuffing (inserting 15 lines of keywords into 20 tags on every page) and link spamming (linking to any and every website willing to link with you, regardless of relevancy).
Google considers link farms unreputable, and will not give your website a good reputation, or a high ranking. In fact, it is programmed to do just the opposite.
These SEO tactics risk having your website banned from Google, or thrown into the nether regions of search results, with the domino effect on all the thousands of smaller search engines results who depend on Google for their data.
Google Algorithm Changes
If you have read about Google changing the way it indexes websites lately, not to worry.
See Article: Google Algorithm Changes on Matt Cutts Blog, Head of the Google Webspam Team
Google has always updated and changed its search process on an on-going basis to improve relevant search results. If an SEO company has employed ethical methods of optimizing a website, that website should not be effected that greatly in rankings.
Bounce rates will factor in greater than before, auto submit of your website to hundreds of search engines will hurt your rankings, and they always have, but now to a greater extent.
The biggest impact will come from Google taking into consideration sales from an e-commerce website. The more people who abandon your website without completing the sale, the lower your website could begin to rank in Google.
For the most part, expect that if the SEO for your website was in bad form before the changes – have your website optimized properly, ASAP!
Blog for Search Engine Results Pages
Blogs are a good idea and necessary in today’s competitive business climate on the internet. To blog is effective search engine marketing by writing about your products or services and providing links for more information.
Focus on Internet Marketing, too
Consider advertising on other relevant websites with web banners for targeted marketing, press releases and publishing articles on other websites.
Search Engine Optimization (SEO) should only be a portion of your internet marketing.
Multiply the effectiveness of your search engine optimization campaign by using these proven SEO techniques and expand them into your internet marketing routine.