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Websitedesign9g, Website Design, Search Engine Optimization, Search Engine Marketing Marketing SpecialistWebsite Design, Internet Marketing, SEO, Search Engine Marketing, Copy Writing, Content Marketing, Web Banners, Logos

TIPS FOR MARKETING ON FACEBOOK

Small business can level the marketing playing field by building a positive image within Facebook and utilize more of its marketing potential.

Interactivity with people as people, not consumers, is how Facebook has become such an effective marketing tool.

Interaction with Facebook fans increases exposure for your business on the internet. Fan Pages are a good way to share services or goods with your audience, but if you go overboard in your postings, people are going to ultimately end up hiding your feeds.

Facebook_Marketing_TipsOne of the chief characteristics of a successful marketing campaign is one where you make, and strengthen, an emotional connection with your audience.

For people, it is all about engaging with your audience and then showcasing their opinions with respect and attention. When people go to look at a review, they are reading or writing and this causes other people to read and review. It’s a global domino effect meaning more eyes on your Company Brand.

Posting Quality vs. Fan Numbers

Even though one of the basic rules of marketing demands that you powerfully and emphatically persist with your selling message, Facebook is not the place for it.

Quality scores over amount. Consider sharing creative and relevant info instead of the amount of times you hit the share button.

Your goal within Facebook is to inform your friends and fans of your success and what you have to offer, instead of having a one-way marketing dialogue. Facebook is great for running a contest or giveaway. Keep it simple and seamless by creating easy and fun ideas for people to become involved in.

Facebook is for socializing and relaxing with friends, and by keeping it fun and entertaining, people will participate and contribute on your Facebook page. Read the rest of this entry »

Websitedesign9g, Website Designer, Internet Marketing Specialist, Search Engine Optimization, Search Engine Marketing

Website Design, SEO, SEM, Content Copy Writing, Internet Marketing
for Jewelry and Fashion

websitedesign9g.wordpress.com – New York

What is Branding?

Branding is the feeling that people get from your product or service. Branding makes all the difference between the success or failure of your internet business.

Branding is the least understood element of internet marketing. Distinguishing positive branding can be difficult to accomplish because you can’t command people to associate a good feeling with your product or service.

You can start off by establishing what you want to brand. You can choose your products, your company name, or your logo for branding your reputation.

websitedesign9g Twitter

Variations of the famous blue bird are also immediately recognizable – gives the posting site a high trust value

 
Famous logos are branded into yours, mine and everyone in the worlds’ (maybe not 3rd world countries) brain. Immediately recognizable all over the world due to marketing saturation is a grander scale than most will attempt to accomplish.

We focus on the local scale and build from there.

Branding that reflects a positive experience requires the interaction to be easy to use and comfortable.

Branding Positively Requires Trust

It is the trust in branded businesses that prompts people to patronize them. Trust is the same reason that branding cannot happen overnight; it takes time to build client trust.

Trust is a feeling and it is one of the things your business can lose the quickest.  All efforts should go into making each client interaction a positive one.

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Websitedesign9g, Website Design, Search Engine Optimization, Search Engine Marketing Marketing SpecialistWebsite Design, Internet Marketing, SEO, Search Engine Marketing, Copy Writing, Content Marketing, Web Banners, Logos

SEARCH ENGINE ALTERNATIVES

Search Engine Marketing research finds that most of us use the big 3 search engines for most of our searches: Google, Yahoo! and MSN. Increasingly it is more difficult to not continue to scroll pages of the same results, over and over again. Google is making the web a bit dry and boring lately, but the attempt to weed out spam websites is a great idea.

website-designs-marketing-searchAlternative Search Engines can make it easier for you to narrow your search and find what you are looking for faster. Some alternative search engines will still accept submissions for free, but these are dwindling by the day.

Since Google is ever-evolving and becoming stringent in attempts to rid the internet of spam, it might be a good idea to research alternative search engine opportunities.

Cutting Edge Search Engines

you may not have heard of:

Blekko
 – Search with slashtags! Type: “/find this” and get only the results for your query

Dogpile
– Search not only Google, but a variety of other search engines

Zuula
 – 15+ Search engines at a time

Blinkx
 – Video Search Engine

Duck Duck Go
 – This search engine does not track your history at all and bans spammy sites that are full of ads

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  • Qwiki – Sleek multimedia presentation and a very cool information presentation

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Websitedesign9g, Website Design, Search Engine Optimization, Search Engine Marketing Internet Marketing SpecialistWebsite Design for Web Brochures and E-Commerce, Website Design Update and Redesign, Search Engine Optimization, Search Engine Marketing, Content Marketing, Email Marketing, Copy Writing, Web Banners, Logo Design

Backlinks for Stronger SERP

Backlinks, links to and from other websites, are an important factor for placement in Search Engine Results Pages.

What you are looking for is quality in backlinks, not quantity.  Hundreds of backlinks with websites that are irrelevant to your site content are not as effective as 10 that are. In fact, quick and easy linking to any old website that will take you is harmful for your search engine results pages.

Quality Control for Backlinks Websites

  • Backlinks pointing to your website should have content that is relevant to your site content. Relevant as defined by the Search Engine.
  • The backlink page pointing to your site should have a Google page rank – the higher the better.
  • Web pages should never have broken links, site wide or external. Before linking to another website, check to make sure the website doesn’t hold lots of neglected, broken links and images.
  • The page where your link will be located should be indexed by Google. In a perfect world, it should already be in Google.
  • Automated link building can show a dramatic drop in your SERP.

A few things to watch out when marketing your website with backlinks

Google, MSN and Yahoo – the 3 major search engines – take into consideration the quality of the backlinks to your website. Some webmasters get overly ambitious in their careers and may be tempted to delete a couple of backlinks here and there.  Take care in monitoring backlinks. If this happens to you, just  delete the linkback FOR the offending website.

Watch for Tricky Backlinks Websites:

  • Make sure the backlink website does not remove your link after a couple of months. Unfortunately, this occurs more often than not, and you could be promoting your competitors website!
  • Thoroughly check your link after posting on a web page that source code has not been added in containing “no follow” or “no index” robots meta tags.
  • Backlinks are ineffective on dynamic web pages (question marks in the URL) because they are not always indexed by the search engines. The web page your backlink is placed should be an HTML page.
  • Avoid too much reciprocal linking with websites that backlink on a page that opens very slowly due to poorly optimized and heavy images, contains mostly image ads and has heavy use of flash banners.
  • Text for the backlink is ideal.

Backlinks for Stronger SERPThe best websites to exchange links with are clean, uncluttered without excessive ads causing long delays and load times, with concise and easy navigation.

BTW, None of the above tactics are illegal coding according to Google. The best technique of acquiring high quality backlinks are through directories offering categories and descriptions. Try to post original articles in your area of expertise, write press releases, blogs and contribute original content in forums.

SEARCH ENGINE ALTERNATIVES

Submit your website to alternative search engines >
When a tight budget affords more time than money, try your hand at submitting to search engines still accepting free submissions.

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SEO, GOOGLE AND YOU

Websitedesign9g, Website Design, Search Engine Optimization, Search Engine Marketing Internet Marketing SpecialistWebsite Design for Web Brochures and E-Commerce, Website Design Update and Redesign, Search Engine Optimization, Search Engine Marketing, Content Marketing, Email Marketing, Copy Writing, Web Banners, Logo Design

Google It.

What does that phrase mean to you? Then think about what that phrase can mean for you.

There are 100’s, if not thousands, of search engines on the internet. Small search engines, medium sized search engines, and everything in between.

Most people don’t care which search engine they use as long as they find what they’re looking for. And most people don’t realize that all those thousands of other search engines get their data directly from — guess who?

Google.

So taking care in not blowing your relationship and search engine ranking with Google is a priority, or should be, in your search engine marketing strategy.

SEO or Search Engine Optimization Techniques

Do not use black hat SEO techniques to improve your Google ranking. These include hidden text, (text behind images and text the color of the website background) keyword stuffing (inserting 15 lines of keywords into 20 tags on every page) and link spamming (linking to any and every website willing to link with you, regardless of relevancy).

Google considers link farms unreputable, and will not give your website a good reputation, or a high ranking. In fact, it is programmed to do just the opposite.

Duplicate content is another technique to avoid, but Javascript redirects (to avoid writing content) will help cut down on copy writing time and costs, as well as your target audience. Javascript redirects are invisible to the end user and very harmful to a websites search engine rankings.

These SEO tactics risk having your website banned from Google, or thrown into the nether regions of search results, with the domino effect on all the thousands of smaller search engines results who depend on Google for their data.

Google Algorithm Changes

If you have read about Google changing the way it indexes websites lately, not to worry.

See Article: Google Algorithm Changes on Matt Cutts Blog, Head of the Google Webspam Team

Google has always updated and changed its search process on an on-going basis to improve relevant search results. If an SEO company has employed ethical methods of optimizing a website, that website should not be effected that greatly in rankings.

Bounce rates will factor in greater than before, auto submit of your website to hundreds of search engines will hurt your rankings, and they always have, but now to a greater extent.

The biggest impact will come from Google taking into consideration sales from an e-commerce website.  The more people who abandon your website without completing the sale, the lower your website could begin to rank in Google.

For the most part, expect that if the SEO for your website was in bad form before the changes – have your website optimized properly, ASAP!

Blog for Search Engine Results Pages

Blogs are a good idea and necessary in today’s competitive business climate on the internet. To blog is effective search engine marketing by writing about your products or services and providing links for more information.

Focus on Internet Marketing, too

Consider advertising on other relevant websites with web banners for targeted marketing, press releases and publishing articles on other websites.

SEO, GOOGLE AND YOUSearch Engine Optimization (SEO) should only be a portion of your internet marketing.

Multiply the effectiveness of your search engine optimization campaign by using these proven SEO techniques and expand them into your internet marketing routine.

Websitedesign9g, Website Design, Search Engine Optimization, Search Engine Marketing Internet Marketing SpecialistWebsite Design, Search Engine Optimization, Search Engine Marketing, Content Marketing, Email Marketing, Copy Writing, Web Banners, Logo Design

Improve Website Traffic

Search Engine Optimization, SEO is how to improve traffic to a website and could be a neglected area within internet marketing for smaller businesses. It is a lot of work, and time consuming, but there are several methods to choose when building fresh content for your website.

Writing targeted articles and blogs, social networking, images and slide shows for your website will all help in the campaign for branding your product or service on the web.

A standard feature that all website design should offer is a well built foundation for a website. A website design is successful and will improve traffic naturally when it is easy to navigate, engaging, informative and interests the visitor.

Ways to Improve Traffic on a Website

Search Engine Marketing also content marketing or Search Engine Optimization Copy Writing is one of the most successful ways to improving website traffic.

Advertising with Web Banners

Web ads are highly successful when it comes to improving traffic to a website. Web Banners are highly successful because images attract the eye quicker than other mediums of internet marketing. As in all forms of advertising, the faster you grab your targets attention, the stronger is the pull away from your competition!

Google Ad words is search engine friendly which, in turn, will increase website traffic.

Ensure that your pages load as quickly as possible. Heavy graphics, especially flash graphics make loading a web page too time consuming for a lot of people. Read the rest of this entry »

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